Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 7

Consumer Behaviour - Essay Example It is highly important for the organization to examine and understand the nature of consumer behavior so that the organizations can offer products and services considering the needs of target customers. Flagship brand stores are gaining huge popularity in the world due to growing demand for this shopping culture and behavior. Now-a-days, the concept of flagship brand store is changing significantly. Currently, retailers are refining the concept of the flagship brand stores to the themed retail flagship brand stores. This strategy helps people to do shopping with sheer entertainment. This essay will try to discuss about a sports themed pub situated in Central London. In addition to this, the essay will also analyze the symbolic meaning of sports themed pub. London can be considered as one of the happening places in the United Kingdom. Moreover, people of this area love to watch different sporting events. Cricket and English Premier League are the popular sporting events in the United Kingdom. People of UK love to spend their leisure time by watching these sporting events and they also love to spend their valuable time behind this. There have been significant upsurge of economic expansion of sports in Western culture (Barker, 2012, p.7). These sporting events have extensive opportunities to stimulate far-reaching, capability building and environmental awareness for economic, social and environmental growth. The concept of opening sports themed bar has been developed by contacting the local chamber of commerce. The marital status, income level, gender and age of customers within the locality also have been considered in this concept development process. One of the improved popular venues by marketers for building consumer relationship is the flagship themed brand store (Cheverton, 2006, p.77). Furthermore, it is believed that retail market has become more fragmented and diverse than that of giving consumers overloaded